Logos: Appeals to the readers logic. Things that you can not argue with for example statistics and experiments.
Pathos: Appeals to the readers emotions, for example guilt, love, or sadness.
Ethos: Appeals to the readers morals, what is right and wrong. For example animal cruelty or deprived children.
Logical Fallacies: Faulty reasoning, an error in an argument, or poke holes in an argument.
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